More than 3 out of 4 people who have dated in the last 5 years have either ghosted someone or been ghosted, according to a Forbes Health survey of 5,000 U.S. adults. Nearly 6 in 10 say they were the one left without an explanation. Most people can tell a version of the story from memory without a second thought.. the conversation that just stopped, the read receipt that never turned into a reply.
Why It Stings More Than It Should
The sting isn't really about missing out on one particular person, most of the time. A peer-reviewed study on ghosting and breadcrumbing found that adults who'd been through it, especially after a stretch of inconsistent effort beforehand, reported more loneliness and a harder time feeling hopeful about things working out. Left with no explanation, most people build one themselves. That homemade story is rarely generous, and people who get ghosted often turn the silence into a verdict on their own worth, wondering what they did wrong.
The reason you were ghosted is, more often than not, something simple that the other person felt uncomfortable addressing. The single biggest reason people give for ghosting someone, according to almost half of the respondents in that same survey, is a mismatch in what each person wanted. Two people wanted different things, and one of them never said so out loud.
Some Felt Something Else Entirely
The survey asked how being ghosted made people feel, and the answers were divided unexpectedly. Just over half felt upset. Close to 39% felt inadequate. But almost a third said the silence came as relief, and more men than women, 27% versus 17%, admitted it made them glad rather than hurt.
Ghosting is the easy route to avoid the bigger conversation. Rufus Tony Spann, a certified sex therapist and Forbes Health Advisory Board member, said it well: “Ghosting takes away the opportunity to talk and process, which can allow healing.” Without that conversation, you don’t get an explanation or reason, you’re left with a story you have to write for yourself, and that story doesn't have to be the unkind one most people reach for by default.
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How a Different Kind of Introduction Changes the Outcome
One advantage of being introduced by a matchmaker instead of meeting someone on your own is that someone follows up on every match, so nobody's left wondering what happened. When a match doesn't lead anywhere, we ask directly what happened, and we carry an honest answer back to the other side. Nobody just vanishes, because someone is holding both ends of that loop closed.
This means a mismatch and a flat-out rejection don't look identical, buried under silence until they calcify into something a person just carries around. A client who hears "the timing wasn't right for her" walks away with information instead of wondering why they aren't getting a text back.
The Real Lesson in Getting Ghosted
Being ghosted once doesn't say much about you, but a repeat pattern might, and it's not the thing people assume. If it keeps happening after low effort, casual dates, that's less about how lovable you are and more a clue about how the search itself is going, maybe you're rushing from a few texts straight into a date, or nobody's saying what they want out loud until it's already falling apart.

It's easy to turn that into "something is wrong with me," because at least that feels like something you can fix. Usually though, that's not the real story, and it's definitely not the useful one. What's worth figuring out instead is where the pattern keeps showing up, and whether the fix is less about you and more about how you're running the search.
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FAQs
Why do people ghost instead of just saying they're not interested?
The most common reason, cited by nearly half of respondents in a Forbes Health survey, is a mismatch in what each person wanted from the relationship. Discomfort with confrontation and simple lack of investment were the next most common reasons.
Is it normal to feel relief after being ghosted?
Yes. Around 29% of people in that same survey said the silence came as relief, and slightly more men than women said it left them glad rather than hurt.
Is there a mental health cost to being ghosted?
Research in a peer-reviewed psychology journal linked the experience to more loneliness, a harder time feeling hopeful, and lower life satisfaction overall, especially when it followed a stretch of inconsistent effort beforehand.
Why doesn't ghosting come up as much with matchmaking?
Because someone is managing the feedback loop on both sides of every introduction. When a match doesn't work out, both people get an honest answer instead of silence.
How do I know if getting ghosted repeatedly says something about my approach to dating?
A single instance doesn’t mean much. A pattern is worth examining, particularly around how quickly a relationship moves from texting to meeting in person and how clearly intentions get communicated early on.
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